I'm also double dipping on both The Iron Press' and Shuck' respective blogs, tee hee!  So, it looks like The Iron Press and Shuck were both mentioned within the OC Register ecosystem, but under different sections and journalists.  Check out the full articles here:

From Fast Food Maven by Nancy Luna - Costa Mesa center launching waffles & beer shop: http://fastfood.ocregister.com/2012/03/22/south-coast-collection-oc-mart-mix-restaurant-openings-iron-pressood-shops/152067/

From OC Retail by Hang Nguyen - Haven't been to SOCO? It's time to visit: http://retail.ocregister.com/2012/03/23/havent-been-to-soco-its-time-to-visit/70484/

Hopefully we can keep the steam going and continue to spread the word!

Just a little note: Arc is Noah's cute little cuddly baby, I'm just a wee little cog in the machine on that one.  Shuck is, according to Noah, our bastard child together.

Smoochies, Len and Jerry (I just realized this sounds eerily similar to another famous duo doling out delicious ice cream)